Family Tree! (Dec 2025 - Nov 2026)​

A mobile logic puzzle on iOS and Android.

Level design

• Built regular levels manually from scratch for the main progression track already shipped for 100 levels.

• Designed the Occupation level type (guess each family member's job; a correct answer changes the character's outfit) and the Alchemy level type (combine clues like fire + water and place the result). Both won their A/B tests.

Pixel Pass (battle pass)

• Designed the full system: monthly seasons, free and premium tracks with 30 reward tiers, a Bonus Bank for players who finish, and an $11.99 Deluxe Pass. Wrote the tuning sheet, HUD states and first-time user experience (FTUE).

• Ran a six-week test on iOS and Android (265k users): existing players spent more, with D7 LTV up 9.8% on Android and purchases per payer up 14.5% on iOS, both significant.

Story Mode v2

• Rebuilt Story Mode as a coin sink: 5 stories, 350 coins to unlock, at most 100 coins back, plus a new clue style (crime scenes, rescues), sub-levels and music per story.

• Ran a one-month test (60k users): coins spent per user rose 18.6% on iOS and 24.7% on Android with ARPU unchanged. Recommended folding the larger existing story library into this flow.

Mission (3-day recurring live ops event)

• Designed a 3-day event for completionist players: collect event currency inside levels to unlock 25 milestone rewards, doubled on hard levels, all tunable from config so the team can retune without a new build.

• Ran it as an A/B test with D3 retention and playtime as goal metrics.

Early onboarding redesign

• Used three earlier test results and funnel data from the first 32 levels to show that level difficulty, not themed levels, was driving early churn.

• Flagged every level where more than 5% of players quit mid-level for replacement, and proposed a later main menu unlock and a 24-hour delay on Android interstitial ads.